Associate Marketing Coordinator

The team for you to join

Nutraceuticals is a key growth vector of Oterra’s strategy. We are seeking an enthusiastic and team-oriented Associate Marketing Coordinator to support the Akay Bioactives brand (Nutraceuticals Business Unit of Oterra) as we enter a new and exciting phase in our marketing evolution.

Akay Bioactives is characterized by a start-up mentality and entrepreneurial, pragmatic approach to driving operations and business growth globally. We all chip in when and where it is needed, and have a flat structure but high standards. We love to learn and genuinely find our purpose and passion in continuously improving our organization.

The role

As the Associate Marketing Coordinator, your contributions will directly and positively impact marketing capabilities for Akay Bioactives in alignment with our ambitious growth strategy. This role will focus on driving engagement, lead generation, and brand visibility through contributions to content creation, lead management, social media, email marketing, live events, and insights analytics.

Reporting to the Global Marketing Manager, you will collaborate with a small yet mighty international team including a Digital Marketing Specialist and in-house Graphic Designer. Cross-functionally, you will have the opportunity to work closely with team members in Sales, Product Management, and Market Development departments, as well as the Marketing team of Oterra.

This role requires a high level of organization, a flare for storytelling, and a passion for international collaboration.

Principal duties and responsibilities:

• Assist in content creation and copywriting associated with social posts, thought leadership pieces, email, video/static ads, website, and other marketing materials
• Manage content dispatch with vendors for third-party paid ads
• Receive, scrub, format, and manage incoming leads in preparation for effective handoff
• Implement unpaid social media strategy in collaboration with extended marketing team, effectively growing audience engagement and reach
• Support as needed with email marketing and PPC campaigns
• Assist with in-person events including global tradeshows and conference sponsorships to successfully amplify Akay Bioactives’ brand voice and value propositions
• Collaborate with global marketing and sales teams to ensure consistent messaging and alignment with regional initiatives and global goals
• Contribute to our internal insights capabilities, including consumer, market, and retail, providing metrics and reports to drive internal decision-making and customer-facing meetings
• Help us build and sophisticate our marketing tactics and processes as we become more digitized, automated, and data-driven in our decision-making 

Qualifications:

• Bachelor’s degree in Food Science, Nutrition, Marketing, Communications, Business Administration, or a related field
• 1-3 years of experience in marketing, preferably B2B marketing
• Exposure to the nutraceutical, food and beverage, or pharmaceutical industries a plus
• Experience with a marketing cloud platform (Salesforce or Hubspot) a plus

• Familiarity with lead generation strategies a plus

• Proven ability to work collaboratively with global teams in a fast-paced environment

We offer

The Associate Marketing Coordinator will have the unique opportunity to forge an immediate impact on the global marketing activities of our Nutraceutical Business Unit. Join us on the journey to create a leader in science-backed nutraceutical ingredients while directly contributing to the future growth of the Akay Bioactives and Oterra.